The Gen Z Role Models Project

In the past several days, Dr Edward David has appeared on UK media commenting on the rise in bible sales and the surprising trend of young people going to church. Huge thanks to the producers and hosts for the opportunities to speak.

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BBC

• BBC Sounds with Owen TJ Smith (14 Jan 2026): https://www.bbc.co.uk/sounds/play/p0mtt42h
  
• BBC Wales with John-Paul Davies (14 Jan 2026): live radio show, 12:45pm UK.

Sky News

• News article by Holly Beaumont (11 Jan 2026): https://news.sky.com/story/how-did-gen-z-become-the-most-religious-generation-alive-13492027
  
• Holly’s TikTok reel (11 Jan 2026): https://vm.tiktok.com/ZNRhNKWQb/
  
• Holly’s YouTube video (11 Jan 2026): below.
  

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To learn more about young people and the rise of religion, check out our forthcoming book, The Spiritual Narratives of Generation Z.